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In It's the Great Pumpkin, Charlie Brown, Linus writes a letter to the Great Pumpkin, saying, "You must get discouraged because more people believe in Santa Claus than in you. Well, let's face it, Santa Claus has had more publicity, but being #2, perhaps you try harder." This "try harder" line is a reference to the advertising slogan for Avis Rent-a-Car that was well known in the 1960s.
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