With the Hallmark TV app, you can watch your favorite Hallmark Channel original shows and movies wherever and whenever you want on your mobile device. You must have a cable or satellite subscription to use the Hallmark TV app. When you launch the app, you’ll log in with your cable or satellite provider account.

Hallmark is relaunching its Hallmark Movies Now streaming service as Hallmark+ in fall 2024. Hallmark+ will have an influx of original content, including Hallmark’s first slate of unscripted series, the network’s first holiday limited series, and more original shows and movies. With this change, Hallmark will raise the price $2 a month to $7.99 a month or $79.99 a year. Subscribers will also get a $5 Hallmark Gold Crown Store coupon every month, unlimited eCards, rewards, and a surprise gift.